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The primary goal of the Housing and Land Use Regulatory Board is to achieve rational land use. This involves the effective and efficient management of land resources to ensure sustainable development and address housing needs in a balanced manner. Rational land use aims to optimize the allocation of land for various purposes, including residential, commercial, and recreational uses, while considering factors such as environmental sustainability and community development.

This objective is critical in urban planning, where the needs of a growing population must be met without compromising the ecological balance or the quality of life in communities. By focusing on rational land use, the board can formulate policies and regulations that guide the orderly development of land, thereby preventing issues like overcrowding, inefficient use of resources, and environmental degradation.

While the other choices may contribute to the broader picture of housing and land use, they do not encapsulate the primary mission of the board as effectively as the goal of achieving rational land use. For example, ensuring profitable real estate investments and promoting private sector involvement are more focused on economic aspects rather than the overarching need for sustainable and balanced land management. Overseeing public housing projects, although important, is a component of the broader aim of rational land use rather than the central goal itself.