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Prioritizing client communication and updates during the construction phase is essential because this stage is where the project's plans are being realized in a physical form. Throughout construction, the architect must be vigilant in providing the client with updates on progress, addressing any unforeseen issues that arise, and ensuring that the vision of the design is being upheld.

Effective communication during this phase helps to manage expectations, ensure that the client is informed of timelines, potential delays, or changes, and facilitates decisions that might affect the project's outcome. Furthermore, the architect serves as a mediator between various stakeholders, including contractors, subcontractors, and the client, making regular and clear communication vital for the project's success.

While communication is important in all phases of the architectural process, the construction phase is particularly critical because it can significantly impact the final result and client satisfaction.